Customer Testimonials Make Powerful Marketing Tools

By Garrett Blanton posted on Sunday, November 29, 2009 - (Marketing)

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At JVF Consulting, LLC we understand that positive word of mouth from our customers is an essential part of maintaining our reputation as a leader in professional website design and custom content management systems. By proactively listening and learning from our customers, JVF Consulting continues our commitment to customer excellence by delivering web design services of the highest industry standards.

Using customer testimonials in your advertising, marketing materials, and on your website is a common practice today. If your customers are saying great things about your business, then why not publicize those positive testimonials for the world to see?

Frequently, our customers will provide us with compelling testimony that validates the claims we make about our services. At JVF Consulting we authenticate our testimonials by using a picture of the customer along with their real name and the project we completed for them. In other words, we prove our customer testimonials are real up front so there is no room for doubt! Today we feel the need to share these testimonials with you. If you’re a new or potential customers, you should definitely read these testimonials, they will help with any skepticisms you have about us. Click here to read JVF Consulting's testimonials.

Tags:

Testimonials, Marketing

Comments (17)

By Sam posted on Thursday, December 3, 2009 @ 9:19 PM

Testimonials are usually your best asset! They come from customers having purchased your products/services and desperantly wanting to tell the world how good they are!

By fishing organizations posted on Friday, December 4, 2009 @ 7:24 AM

Testimonials are a great way to prove your worth to your potential customers.

One word of caution: do not ever attempt to place fake testimonials on you site. Believe it or not, many people try to do this and get in big trouble in the process. False testimonials surmount to fraud, which is not taken lightly.

By lewis posted on Saturday, December 5, 2009 @ 10:41 PM

Testimonials should be original and will not be penalized by Google.

By Justin posted on Tuesday, December 8, 2009 @ 1:43 AM

We usually encourage our customers to post their testimonials on small business reviews websites. Good or Bad. This serves as a gentle reminder for everyone in the business that each client is important for us, big or small.

By memory foam posted on Monday, January 11, 2010 @ 9:08 PM

Testimonials are playing a larger and larger role in the way people buy, as over time more and more people buy online and cannot see the product directly. A potential customer always prefers an opinion that they see as independent before they will trust and purchase. For example, Amazon.com's extensive product reviews from customers are a very effective selling tool. I look at their reviews for every electronics purchase I make.

By Alan@Tulsa Real Estate posted on Thursday, January 21, 2010 @ 5:07 AM

Garrett, you are 100% correct. I am from the real estate industry and hope you know the value of a good testimonial in our gig and the significant impact it does to our profile. Webmasters are nowadays adding a separate testimonial to their websites and promoting them equivalent to that of their sales page just like yours. Even me will check out the testimonials of the owner before buying any service/product from him and I think this applies to every single buyer. The testimonials not only testify our services, but also builds faith with the potential customers. They TRUST us based on the testimonials.

PS: I read some of your reviews and understand you have done some incredible service in the past and continue the streak :) Great words on that page. All the best.

By Webdesign Roosendaal posted on Sunday, February 28, 2010 @ 10:31 AM

Testimonials are incredibly useful. I have to admit though, I prefer to guide satisfied customers to my Google Local Business listing and convince them to put their remarks there. It improves my local search results a lot!

By Kevin posted on Thursday, March 4, 2010 @ 6:20 AM

You are completely right about the power of testimonials !

Cheers,
Kevin

By Car Rental Auckland posted on Thursday, April 1, 2010 @ 11:43 AM

Meaningful customer testimonials have always been insightful and can be used wisely for product improvisation. I know so many people who just ignore their customer's feedback once the product/service has been sold/done. They are not intrigued by its prominence in their business future. I guess I should share with all of them this post. It has pitched the right essence.

Best Regards,
Craig :)

By Action Websites posted on Sunday, August 22, 2010 @ 9:26 PM

I absolutly agree that there is power in testimonials. I put testimonials on all my important personal business sites, and try to get my clients to allow me to put testimonials on sites I make for them. Adding pictures to testimonials makes them even more powerful, as does adding video testimonials.

By Warner Carter posted on Monday, September 13, 2010 @ 4:31 PM

"social proof" is what professional copywriters call testimonials

By Mava posted on Sunday, November 14, 2010 @ 7:24 AM

Thanks for sharing. We sure want to take advantage of this information in putting testimonials on our website.

By janet posted on Saturday, December 18, 2010 @ 12:58 AM

never thought of using customer testimonials to strengthen your brand image. thanks for the tips.

By Zygors Guide Review posted on Sunday, January 30, 2011 @ 6:50 PM

Unsolicited testimonials are the best value. They come from your customers and they describe how the product or service has helped them in some way. I just love to read a testimonial that is genuine and sincere.

By jogos online posted on Monday, February 14, 2011 @ 1:54 PM

By eRage webdesign posted on Wednesday, June 8, 2011 @ 3:51 AM

I'm in the process of creating a new website for our company and I'll definitely include testimonials after reading this fine article. Good job!

By Rap Music posted on Wednesday, July 20, 2011 @ 10:51 PM

Thankfully is easy to spot businesses that provide fake testimonials on their websites. I've even seen some that use testimonials from their own employees, now that is bad business!