Effective Outdoor Billboard Advertising By Stockton Weddings

By Garrett Blanton posted on Thursday, November 20, 2008 - (Marketing)

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When JVF Consulting deploys a new website, we begin basic promotions by building backlinks to kick off good page rank. Our clients then continue the promotion of their new website through their own communication mix. We have seen this done through the use of print ads, business cards, and in store promotions. Stockton Weddings has taken their promotional mix to a new level with their Stockton Weddings billboard advertisement. This billboard is located on the west side of I-5 between the Monte Diablo St. and Fremont St. exits. This billboard can easily be seen by everyone on the I-5 freeway, and has been an extremely effecting advertising campaign bringing new traffic from all over the San Joaquin central valley.

Not to be confused with the marketing mix, the promotional mix consist of four main aspects, advertising, personal selling, sales promotion, and public relations. In these hard economic times, small businesses are testing new forms of advertising to target markets. Stockton Weddings use of billboard advertising to attract people to their wedding vendor website is expensive, but effective.

Billboards are outdoor marketing tools that target the consumers among the general public. There are many types of billboards, all of which are used all over the world. There are traditional billboards, digital billboards, mechanical billboards, and mobile billboards. Each one has a unique way of advertising their product or person. Billboards are especially popular because they can be custom designed to the buyer's specifications. Sizes of billboards vary, but typically run about 14 feet high and 48 feet wide. Stockton Weddings chose to advertise on billboards because of the large lettering, which makes them nearly impossible to miss.

With the many forms of advertising JVF Consulting has seen to promote websites we have designed, Stockton Weddings takes the cake. We love hearing about innovative ways to spread the word about your website, and we look forward to seeing more billboards by Stockton Weddings.

Tags:

Advertising, Billboard, Stockton Weddings

Comments (13)

By Signs posted on Saturday, November 22, 2008 @ 11:02 AM

I seen this billboard on my way home from work, you really can't miss it! If you're going north on I-5 look to the left by the Port Of Stockton and you will see it! Very eye catching!

By Larry Wallace posted on Sunday, November 23, 2008 @ 2:27 AM

Hey, you have a great blog here! I'm definitely going to bookmark you! The Stockton Weddings billboard is such a great idea. Like you said, targeting offline traffic is an approach most dot coms don't think about.

By Nick Xanttopulos posted on Monday, November 24, 2008 @ 2:54 PM

We have since added another billboard on Highway 99 by Wilson Way in Stockton heading south. I can tell you that with each billboard, traffic to the site and phone calls have increased. The exposure is excellent, and has accomplished everything we set out to do. Along with backlinks and ranking services provided by JVF, the billboards have driven local traffic to the site, which is what we wanted to accomplish. It was expensive, but well worth the cost for the local exposure. Our next promotional effort will be animatied gif billboard ads on the local newspapers web site recordnet.com. We will have all of their photo galleries for December and January. We will see how that measures up.

By Jason Franco posted on Wednesday, November 26, 2008 @ 12:59 AM

Targeting both I-5 and highway 99 is a double whammy, Wow!

By joshua lopez posted on Wednesday, December 31, 2008 @ 4:30 PM

yeah I agree the 5 extends a huge long way you can't miss it really good targetting if you ask me.

By Tim Bearden posted on Wednesday, January 14, 2009 @ 11:59 PM

I like the idea of the billboard. Wonder how much it cost.

By singapore posted on Monday, February 2, 2009 @ 7:31 PM

Bill Advertising is not something new but in this case the graphics are fantastic. Just a few words to say a thousand words. The visual impact is excellent.

By Singapore Property posted on Thursday, February 26, 2009 @ 10:36 PM

Yes Billboard are difficult to miss especially when people are caught in the traffic. Advertisements are also displayed so high up that almost every single car or soul will see it distant away.

By ABeffemiReede posted on Wednesday, March 11, 2009 @ 2:16 PM

Car Insurance For High Performance Car
So one should not only depend on this way of finding out the best auto insurance company.

By Johnny Werry posted on Monday, September 14, 2009 @ 10:51 AM

Love the article, and proves what I tell my clients OUTDOOR WORKS! I have a few billboards thruought the central valley and LA and have found less is best when it comes to verbage and photos work, nice job!

By Girls from Russia posted on Tuesday, March 30, 2010 @ 7:54 AM

Outdoor Billboard Advertising - good idea for my dating site!
How many unique visitors can bring Billboard ... Is there some statistics on this subject?