As professional website designers we are always conforming to the latest techniques in SEO (search engine optimization) in order to be successful in the SERP’s (search engine result page’s). We found that our new customers are now doing their history before choosing a web design firm to make sure their final product will perform correctly in all search engines. The term used mostly by our new customers is “keyword meta tags”. They want to make sure we include these meta tags, in hopes their website will increase in the SERP’s. They then pass us a huge list to embed into their website header. At JVF Consulting we do include keyword meta tags to all of our custom websites, but we really hate to break the news, Google does not use keyword meta tags!
Next time you’re reading an article on SEO and it tries to convince you to optimize the keyword meta tags to your website remember this. Googlebot does not even bother to index or interpret those keyword meta tags, but rather extract the keywords from the content of your website. When Matt Cutts the famous Google SEO software engineer was asked, “Does Google ever use the keyword meta tags in its web search ranking?” His response was, “In a word, no. Google does sell a Google Search Appliance, and that product has the ability to match meta tags, which could include the keywords meta tag. But that’s an enterprise search appliance that is completely separate from our main web search. Our web search (the well-known search at Google.com that hundreds of millions of people use each day) disregards keyword metatags completely. They simply don’t have any effect in our search ranking at the present time.”
If you still do not believe us, here is a Google Webmaster video explaining it all. This is not breaking news by any means, but there are still people out there who are putting too much thought and effort into their meta tags.