Outrank Your Competitors In Organic Search Results

Want a world class website that looks and functions better that your competitors? What about a website that will outrank your competitors in organic search results? Look no further than JVF Consulting! We are masters at getting your business online, making it looking good, and driving visitors to your site using proven search engine optimization tactics turning your traffic into valuable leads and conversions.

The proof of our incredible service can be found in our portfolio. We are the Bay Area website design leaders in providing custom solutions to remove the stress of maintaining your website, while our SEO & marketing services offer you the ability to become more visible to all the major search engine providers including Google, Yahoo!, Ask and Bing. JVF Consulting business solutions are custom tailored to fit the needs of your company and ensure your goals are met. From website and web application development, to e-commerce & marketing, JVF Consulting will build you a custom website that looks, functions, and ranks better than your competitors. Contact us for a quote today at (925) 224-9986.

Launching A Successful Social Networking Campaign

JVF Consulting are experts at Social Networking. We advertise in places where online users are already interacting and creating buzz. In order to reach a larger target audience while gaining traffic to your site, we recommend the power of social networks as an effective communication channel to create a buzz about your company or brand.

Social networking can also be used to market your new website, products or services, but most importantly it is measurable by metrics so you can track its effectiveness. With our social networking and marketing services, the experts at JVF Consulting will evaluate your internet presence and tailor a package specific to your industry. Some basic questions you should ask yourself before getting started with social networking are:

• Who is your target audience?

• What kind of marketing are you doing today?

• Do you maintain a blog?

• Have you been monitoring your web traffic with analytics?

At JVF Consulting we are always in search of new methods for using social networking as a marketing tool. Our goal is to produce a social networking campaign that will attract new prospects while spreading your brand message. To learn more about our social networking, marketing, and website design services contact us today. By retaining JVF, you get a reliable partner who is as passionate about your project as you are and will be here for you as your company and brand awareness grows in the marketplace.

Search Engine Optimization Success Story

We’ve been hard at work this month building and re-designing websites for new clients and existing customers. JVF is always focused on creating the website you want, with the service you deserve. As a result, we were pleased to show off our latest projects that we’ve added to our expanding web design portfolio. If you’re interested in a new website, or re-designing your existing one, please contact us! We’re natural problem solvers, and would love to help find a solution to yours.

This month we would first like to feature Holliday Weddings. Heather Holliday specializes in complete planning and coordination services for weddings and events. Providing their clients with undivided attention is what they pride themselves in, and to stay true to this motto, JVF Consulting designed the website with that in mind. By integration Slideshow Pro into the CMS (content managment system), content can be easily added and removed with a few clicks of the mouse. Now Holliday Weddings can quickly make changes to their website without any HTML knowledge.

Holliday Weddings
Next we would like to tell you about Meritage Wealth Advisory. Despite having an exceptionally designed website, Meritage Weath Advisory had limited local web presence and was not being found in the search engines. Thanks to our SEO (search engine optimization) service, Meritage can now be found for many important keywords on the first page of Google. At JVF Consulting we only use proven white hat SEO techniques that are ethical for achieving your goals.

meritage_wealth_seoFinally we would like to tell you about our marketing material services. Using the Dream It Events corporate identity we took a feminine approach while designing everything from the business cards, 4×6 marketing flyers, to the four-color full page print advertisement. In a market where elegance and style takes center stage we made sure to appeal to just the right audience. With clear calls to action the marketing material remains engaging while portraying the sense of professionalism and class. From concept to print, JVF Consulting provided a fast turn-around and excellent quality.

Dream It Events Marketing

Google Does Not Use Keyword Meta Tags!

As professional website designers we are always conforming to the latest techniques in SEO (search engine optimization) in order to be successful in the SERP’s (search engine result page’s). We found that our new customers are now doing their history before choosing a web design firm to make sure their final product will perform correctly in all search engines. The term used mostly by our new customers is “keyword meta tags”. They want to make sure we include these meta tags, in hopes their website will increase in the SERP’s. They then pass us a huge list to embed into their website header. At JVF Consulting we do include keyword meta tags to all of our custom websites, but we really hate to break the news, Google does not use keyword meta tags! 

Next time you’re reading an article on SEO and it tries to convince you to optimize the keyword meta tags to your website remember this. Googlebot does not even bother to index or interpret those keyword meta tags, but rather extract the keywords from the content of your website. When Matt Cutts the famous Google SEO software engineer was asked, “Does Google ever use the keyword meta tags in its web search ranking?” His response was, “In a word, no. Google does sell a Google Search Appliance, and that product has the ability to match meta tags, which could include the keywords meta tag. But that’s an enterprise search appliance that is completely separate from our main web search. Our web search (the well-known search at Google.com that hundreds of millions of people use each day) disregards keyword metatags completely. They simply don’t have any effect in our search ranking at the present time.” 

If you still do not believe us, here is a Google Webmaster video explaining it all. This is not breaking news by any means, but there are still people out there who are putting too much thought and effort into their meta tags.

SEO Tips & Tricks: HTML < h1> to < h6> Header Tags

Search Engine Optimization is the focus of every website JVF Consulting deploys to the World Wide Web. When a new website is on our drawing board, the first question our SEO teams asks he designers is, “Where will we put the h1 tags?”. As simple as the question may seem, most often times the h1 tags have been left out, or there is no room left for them on the page. The importance of the header tags are so great, we will continue to build the website until all the pieces fit perfectly.

For those of you who are not familiar with header tags, I’ll do my very best to explain them as simple as possible. Basically heading tags help structure a webpage and highlight the topics within. Header tags are used to emphasize the importance of a certain text within a page. The h1 element is a heading, the topmost out of six you can use. In other words, there are six headings available in HTML. h1, h2, h3, h4, h5 and h6, with h1 having the most importance, and h6 having the least importance. Therefore, if you use h1 tags (the most important header tag) with a keyword, it’s like you’re telling to your site visitors and the search engine spiders that the topic is very important. Google and the other major search engines will know a heading tag when they see one, and always treat it as important relevant information.

One problem some developers have with the h1 tag is that it’s often too big and unappealing to use. In most browsers the h1 tag is a huge font that can look out of place on a page, unless it is properly formatted. Fortunately, you can get the best of both worlds by using Cascading Style Sheets (CSS). By using CSS, you’re able to tell the browser to display the h1 tag and other tags on your page to look any way you like. This is the trick that most developers are not completely aware of. If you follow these CSS instructions correctly you can get the best of both worlds, which is a boost in keyword relevance, and better control of your site’s look.

Here is an example of what the header tags will look like on a webpage that does not have the CSS hack applied.

h1_example
To trick your header tags you must locate and edit the style sheet of your website. Once you have located your style sheet edit the file to look like this:

code1
When applied to the web the page the h1 tag will be rendered to look like this.

example2
Give that a try on your web page and alter as needed! Once you have mastered this method be sure to implement it on all the websites you deploy for long lasting SEO.

Pay-Per-Click (PPC) Is Not Search Engine Optimization (SEO)

PayPerClickAt JVF Consulting we pride ourselves with our knowledge of SEO and its application. With every website JVF deploys our team runs through an internal checklist that has been tailored to each project. From time to time our clients are often confused as to what SEO is, and at times mistake it for PPC campaigns. This article should clear up any of the confusion between the two.

Search Engine optimization is a technique and series of services that helps with organic search engine results. PPC is pay-per-click advertising is one type of an online marketing technique. When you purchase visitors or “clicks” from a search engine, it is a called “pay-per-click” (PPC). Pay-Per-Click search engine advertising allows you to quickly get top search engine placement by “bidding” (paying) for keywords related to your product or service. The Pay Per Click model consist of advertisements strategically placed to gain traffic while SEO techniques are implemented both to the website itself, and also using off page factors. The main difference between PPC and SEO is that search engine optimization is not advertising.

Organic or natural search engine optimization (SEO) is accomplished by optimizing your web pages and by increasing your link popularity by acquiring or paying for links that point to your web site. This gives you high rankings in the search engines for your chosen search terms. With that said, the biggest weakness of search engine optimization is the time required to generate relevant links to your web pages and the keywords to get those prized high rankings you desire. It can literally take up to 3 months before reaping the benefits of your search engine optimization campaign.

Another misconception that people have about these two concepts is the speed of traffic to your site. PPC will help you gain visitors fast, but once you stop paying your traffic disappears. SEO is a slower process of increasing your traffic, but overall the visitors are more loyal,  and you don’t have to pay for them unlike expensive PPC campaigns. The online community may try to fool you by putting the SEO label on their PPC campaigns, but the truth is that you end up paying money for ads to take you to your site where you’re hoping they will click on more ads to make you money or purchase your products or services.

At JVF Consulting we like to see things happen organically, simply because they last longer. To understand the SEO results, it is essential to know how SEO techniques were implemented. Profound impacts can be drawn with optimized website pages using SEO. In the present economic situation, it’s a good time to focus on SEO when many competitors are cutting back. The bottom line is that if you have invested a lot into your website, and you’re in it for the long-run, then SEO is where your advertising dollars will be best spent.

We all know the golden rule in marketing is to constantly strive for maximum ROI for your budget. In other words, if your marketing is making you a profit, even if it’s a small profit, it’s worth it. With this model, pay per click is worth doing, but overall pay per click will leave you with thinner margins. The reason JVF conducts natural search engine optimization is to significantly increase your margins over the long term with no advertising overhead.

searchengineoptimization

Optimize WordPress Permalinks For Better Indexing

So you have deployed and setup your new WordPress blog, but you want it to be indexed by Google and the other search engines as soon as possible. For spiders to easily find the content on your website it is best to use permalinks that contain the title of your post while not containing any characters such as: &, %, #, etc. 

Using the title of the blog post as the permalink is best because it contains keywords that are related to your article. If you are hosting your WordPress blog on an Apache server then you will also have to modify your .htaccess file. Just follow these instructions step by step and your blog will be indexed properly and fast!

To access your permalink settings first log into your WordPress dashboard. Next click on “Settings”, then click “Permalinks”.

General_Settings
There are four basic types of WordPress permalinks that can be found in the Permalink Settings located under the general settings tab. By default the “Ugly” way is selected, so urls will be displayed this way. “http://www.sistasizing.com/?p=123”

To change the permalink structure to only include the title of the post first select Custom Structure. Next enter /%postname%/ into the blank box to the right.

Permalink_Settings
Now that you have made those changes your blog will correctly use the title in the url of your post. If you are hosting your WordPress blog on an Apache server running linux you will have to edit the .htaccess file. To get the permalinks to function properly I added the following code to the .htaccess file. Just copy and paste the following code into your .htaccess file to get it to work properly. Just be sure to change the url so it matches your blog url.

code
The end result will make your URL look pretty like this…

URL_Bar

Free Gold Watch Streetwear Clothing E-commerce Solution

selfmade2Clothing The Masses Through Online Shopping

The cream always rises to the top, but mixing it up is what Free Gold Watch does best. With their streetwear appeal, and Hollywood couture styling, designer Matthew Henri exposes the hype in everything from Louis Vuitton monogram and Gucci print, to rap legends and celebrities.

As store front only retailers struggle with profitability, and the important holiday season approaches, it was a necessity for the urban streetwear brand Free Gold Watch to launch their eCommerce website fast. Concerned about keeping a creative touch with added functionality, JVF Consulting integrated Magento into framework of their website. With the big streetwear brands dominating the mainstream shoppers online, it was time Free Gold Watch took their crown with the help of JVF Consulting.

Magento eCommerce

With the functionality of Magento, Free Gold Watch can now control every aspect of their online store, from merchandising to promotions and more. They’re now reaching more customers by utilizing the features of the Magento retailing functionality. There are no limits to creativity with JVF Consulting, our designers are here to ensure your vision is properly portrayed on the world wide web.

With the launch of the Free Gold Watch online store they have expanded their market to the world, and the analytics are proving it. Within 1 week of the stores launch the average visitors to the site have hit almost 1000 unique visitors, all which have a good conversion rate and stay on the site for over a minute and a half. Their blog, which also attracts visitors from around the world, is quite popular and offers an insight to the people behind the label and the clothes they make.

The Search Engine Optimization features coupled with the friendly user experience will attract and convert more qualified customers. Already the implantation of the basic meta tags have lead to business growth through organic search results.

JVF Consulting is committed to providing the best E-commerce solution possible. This commitment extends to any website or blog we launch that partners with eCommerce sites. We know how important custom features are to merchants, that’s why JVF is here to solve any frustrations you may have with your current setup, or help answer any questions about your future projects.

Free Gold Watch headquarters is now located at 1767 Waller St. in San Francisco, CA. That would be the Upper Haight for you locals. If you don’t find what you want there, or on their new eCommerce website, you can find the Free Gold Watch collection at these retailers: Karmaloop, The Giant Peach, and Turntable Lab.

Free_Gold_Watch_logo

Bay Area Web Design Development

Professional, Visually Appealing Website Designs!

With all the web design companies and freelance designers in the San Francisco bay area, finding the best possible combination of talent and creativity that meets your business or personal needs can take some time. Not everyone knows what they’re looking for in a new web design, so researching web companies portfolios and client lists may be daunting. If you need fresh ideas, with an elegant approach, then let the team of web developers at JVF Consulting, LLC take a stab at your project. Take a look at our portfolio and the many accomplishments we pride ourselves with. You will find the websites we deploy are both useful and enjoyable while implementing the latest in SEO (Search Engine Optimization).

Bay Area Web Design & Software Development

Companies tend to impress visitors with solid site structure, precise navigation, and credible content. Most business layouts are usually quite unspectacular, mostly informative, and not attractive. At JVF Consulting we have figured out how to combine a serious tone with an attractive design. After all, who can resist gorgeous, professional, elegant and visually appealing designs which pay close attention to the details? Combined with the JVF Consulting Amass CMS (Content Management System) you can easily manage and maintain your site with fresh content while keeping everything simple, user-friendly, and professional looking. This is the most appropriate approach if you want to attract your visitors attention.

The internet and web technology is getting more sophisticated every day. Make sure the web design firm you decide on stays up to par with this ever changing world! If the web design company you rely on only uses one approach to all their websites, it’s time to move on. Set yourself apart from the rest, and choose a website company that will build you a custom site that will
not be mistaken for anything else on the web!