Cookies Clothing is the brainchild of Bay Area rap artist and entrepreneur Berner. Cookies SF was first featured in Berner’s 2011 “Yoko” music video, featuring Chris Brown, Wiz Khalifi and Big Krit. Since its inception as a grassroots expression of creativity, Cookies SF has grown from a small mom and pop Bay Area brand cultivated in the streets of San Francisco to a nationally recognized underground player all over the world.
For this project JVF Consulting teamed up with Photo Doctor Graphics and Cookies SF to launch a fully responsive e-commerce website powered by Shopify. By incorporating the key stakeholders from Cookies into the design process ensured that the design matched their brand and the culture.